INFO
You would like to distinguish yourself from other employers and stand out positively?
Present yourself authentically as an attractive employer for skilled workers?
With fierce competition for new employees and the ongoing skills shortage, it is critical for employers to position their brand as an attractive employer.
Video marketing is one of the most effective ways for employers to creatively and authentically showcase their corporate culture, work environment and employee voices to attract and convince qualified talent.
THAT IS OUR
APPROACH
In the field of video marketing, we stand for a holistic concept and an economically optimized, targeted strategy.
The multiple use of individually tailored formats enables placement on all relevant (social media) channels to achieve the desired awareness among the target group.
EXAMPLE CAMPAIGN
B&K HOTEL MANAGEMENT
For the recruiting campaign of the hotel management company Bierwirth & Kluth (B&K), we analyzed the target groups in cooperation with the HR & marketing management. As a result, strategic and creative concepts were developed to reach the target group with the right visual and content implementation and to convince them of the messages. In 2022, the B&K hotel group received the prestigious Special Award for the "Hotelier of the Year 2022" as well as the "Hospitality HR Award" as the employer with the most innovative employee retention and development.
