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You would like to distinguish yourself from other employers and stand out positively?

Present yourself authentically as an attractive employer for skilled workers?


With fierce competition for new employees and the ongoing skills shortage, it is critical for employers to position their brand as an attractive employer. 


Video marketing is one of the most effective ways for employers to creatively and authentically showcase their corporate culture, work environment and employee voices to attract and convince qualified talent.

06. Measurement

The impact of the video is monitored to see how well it is received by the target group. Success measurement can be done e.g. by viewer numbers, engagement rates or feedback.

05. Launch

The video is published specifically on various platforms.

Paid advertising campaigns can also be used

to achieve greater reach.

04. Production

Before production, organizational preparations and technical aspects are clarified.

This is followed by filming and then post-production.

03. Concept

In this process, a concept is created, which we tailor precisely to your objectives.

On this basis, a script is created.

02. Objective

After that, your goals, messages as well as the target audience of the video will be aligned.

01. Analysis

First, we work with you to identify the characteristics of your company and brand, as well as your previous strategy in comparison to the competition.



In the field of video marketing, we stand for a holistic concept and an economically optimized, targeted strategy.

The multiple use of individually tailored formats enables placement on all relevant (social media) channels to achieve the desired awareness among the target group.

Campaign Description:

The placement of the videos for four different deployment topics took place on different platforms (social media, job portals) as well as on the client's website:


For the recruiting campaign of the hotel management company Bierwirth & Kluth (B&K), we analyzed the target groups in cooperation with the HR & marketing management. As a result, strategic and creative concepts were developed to reach the target group with the right visual and content implementation and to convince them of the messages. In 2022, the B&K hotel group received the prestigious Special Award for the "Hotelier of the Year 2022" as well as the "Hospitality HR Award" as the employer with the most innovative employee retention and development.


Film & Media Agency

If you are also interested in strengthening your employer branding with an image-rich campaign or have questions about video marketing, we look forward

to hearing from you.

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